Web Design That Feels Great—and Performs Even Better

Start With Outcomes, Not Pages

What should your site accomplish in 90 days? Leads, demo bookings, online sales, recruitment? Design decisions should ladder up to measurable targets.

The Above-the-Fold Formula

• Clear H1: what you do, for whom, in one line.
• Subhead: value in plain language.
• Primary CTA: one action (Book a Call / Get a Quote).
• Social proof: logos, stars, or a short testimonial.
• No clutter: remove anything that competes with the CTA.

UX that Reduces Friction

• Predictable navigation and search.
• Scannable sections, short paragraphs, obvious buttons.
• Live chat or quick contact.
• Forms that ask only what’s needed (progressive profiling later).

Performance, Accessibility, SEO (Non-negotiables)

• Speed: optimized images, lazy-loading, minified code, CDN.
• Core Web Vitals: design with CLS/LCP in mind from day one.
• Accessibility: color contrast, focus states, labels, keyboard nav, alt text.
• SEO: semantic headings, schema markup, internal links, clean URLs, XML sitemap.

Content That Converts

• Pain → Promise → Proof → Proposal framework for each page.
• Case studies with outcomes (before/after, numbers if you have them).
• Pricing clarity or at least ranges to qualify leads.
• Video explainers and short product demos.

Tech Choices That Age Well

• CMS: maintainable collections for blogs, case studies, team, careers.
• Integrations: CRM, analytics, marketing automation, booking, payments.
• Localization: plan for multilingual content early if needed.
• Governance: content roles, staging, and version control.

Ongoing Growth Loop

1. Ship a strong v1 quickly.
2. Track key events (CTA clicks, scroll depth, form drop-offs).
3. A/B test hero, offer, social proof.
4. Publish weekly: blogs, case studies, resources.
5. Quarterly UX tune-ups.

Where Ignite Agency Fits

We design and build Webflow sites that are fast, accessible, and conversion-ready—then we keep iterating with real analytics, SEO, and fresh content.

Ready for a website that actually drives pipeline? Partner with Ignite Technologies.

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